The Stollwerck Chocolate Company was one of the first German companies to use trade cards — picture cards inserted in the wrapping of their chocolates — as a means of advertising. However, having produced thousands of different images usually in distinct sets of six cards each, the company presented a panorama of German society in the late 19th century through popular motifs that customers found attractive. <\/p>\n
Some of the most common motifs in the German trade cards of the late 19th century were of a military and nationalistic nature, while others reflected artistic trends of the time. In fact, the Stollwerck Company ran a number of competitions for artists to design their trade card sets. <\/p>\n","protected":false},"excerpt":{"rendered":"
The Stollwerck Chocolate Company was one of the first German companies to use trade cards — picture cards inserted in the wrapping of their chocolates — as a means of advertising. However, having produced thousands of different images usually in distinct sets of six cards each, the company presented a panorama of German society in … Continue reading Stollwerck Sammel-Album No. 14, Aus Grosser Zeit (From Greater Times)<\/span><\/a><\/p>\n","protected":false},"author":1974,"featured_media":1207,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1900s"],"jetpack_featured_media_url":"https:\/\/sites.smith.edu\/ger297-f18\/wp-content\/uploads\/sites\/305\/2018\/11\/SS36868_36868_44088793.jpg","_links":{"self":[{"href":"https:\/\/sites.smith.edu\/ger297-f18\/wp-json\/wp\/v2\/posts\/1206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.smith.edu\/ger297-f18\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.smith.edu\/ger297-f18\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.smith.edu\/ger297-f18\/wp-json\/wp\/v2\/users\/1974"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.smith.edu\/ger297-f18\/wp-json\/wp\/v2\/comments?post=1206"}],"version-history":[{"count":4,"href":"https:\/\/sites.smith.edu\/ger297-f18\/wp-json\/wp\/v2\/posts\/1206\/revisions"}],"predecessor-version":[{"id":1257,"href":"https:\/\/sites.smith.edu\/ger297-f18\/wp-json\/wp\/v2\/posts\/1206\/revisions\/1257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sites.smith.edu\/ger297-f18\/wp-json\/wp\/v2\/media\/1207"}],"wp:attachment":[{"href":"https:\/\/sites.smith.edu\/ger297-f18\/wp-json\/wp\/v2\/media?parent=1206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.smith.edu\/ger297-f18\/wp-json\/wp\/v2\/categories?post=1206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.smith.edu\/ger297-f18\/wp-json\/wp\/v2\/tags?post=1206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}