{"id":242,"date":"2023-02-03T16:44:09","date_gmt":"2023-02-03T16:44:09","guid":{"rendered":"https:\/\/sites.smith.edu\/museum-capstone\/?post_type=jetpack-portfolio&#038;p=242"},"modified":"2023-02-03T16:44:09","modified_gmt":"2023-02-03T16:44:09","slug":"branding-and-trend-less-miscommunications-ariella-heise-22","status":"publish","type":"jetpack-portfolio","link":"https:\/\/sites.smith.edu\/museum-capstone\/portfolio\/branding-and-trend-less-miscommunications-ariella-heise-22\/","title":{"rendered":"Branding and Trend-less Miscommunications &#8211; Ariella Heise &#8217;22"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-243\" src=\"https:\/\/sites.smith.edu\/museum-capstone\/wp-content\/uploads\/sites\/350\/2023\/02\/Heisse.png\" alt=\"\" width=\"860\" height=\"479\" srcset=\"https:\/\/sites.smith.edu\/museum-capstone\/wp-content\/uploads\/sites\/350\/2023\/02\/Heisse.png 860w, https:\/\/sites.smith.edu\/museum-capstone\/wp-content\/uploads\/sites\/350\/2023\/02\/Heisse-300x167.png 300w, https:\/\/sites.smith.edu\/museum-capstone\/wp-content\/uploads\/sites\/350\/2023\/02\/Heisse-768x428.png 768w, https:\/\/sites.smith.edu\/museum-capstone\/wp-content\/uploads\/sites\/350\/2023\/02\/Heisse-220x123.png 220w\" sizes=\"auto, (max-width: 860px) 100vw, 860px\" \/><\/p>\n<p>This semester for my capstone project I made a video that explores how and why evolving trends in design and technology shape our experience with permanent collections of art. I explored a more extreme version of an immersive digital experience with a single sculpture in the Ancient Gallery, the \u201cWinged Torso of Eros\u201d, using the museum\u2019s 1923 bulletin, object files, archival branding materials, and my own footage. The video is an experiment in breaking traditional design and digital communication rules from the past and present in attempts to question the current trajectory of digital technology and contemporary design in art museums.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This semester for my capstone project I made a video that explores how and why evolving trends in design and technology shape our experience with permanent collections of art. I explored a more extreme version of an immersive digital experience with a single sculpture in the Ancient Gallery, the \u201cWinged Torso of Eros\u201d, using the [&hellip;]<\/p>\n","protected":false},"author":1637,"featured_media":243,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"jetpack-portfolio-type":[33],"jetpack-portfolio-tag":[],"class_list":["post-242","jetpack-portfolio","type-jetpack-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","jetpack-portfolio-type-33","portfolio-entry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/sites.smith.edu\/museum-capstone\/wp-json\/wp\/v2\/jetpack-portfolio\/242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.smith.edu\/museum-capstone\/wp-json\/wp\/v2\/jetpack-portfolio"}],"about":[{"href":"https:\/\/sites.smith.edu\/museum-capstone\/wp-json\/wp\/v2\/types\/jetpack-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/sites.smith.edu\/museum-capstone\/wp-json\/wp\/v2\/users\/1637"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.smith.edu\/museum-capstone\/wp-json\/wp\/v2\/comments?post=242"}],"version-history":[{"count":1,"href":"https:\/\/sites.smith.edu\/museum-capstone\/wp-json\/wp\/v2\/jetpack-portfolio\/242\/revisions"}],"predecessor-version":[{"id":244,"href":"https:\/\/sites.smith.edu\/museum-capstone\/wp-json\/wp\/v2\/jetpack-portfolio\/242\/revisions\/244"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sites.smith.edu\/museum-capstone\/wp-json\/wp\/v2\/media\/243"}],"wp:attachment":[{"href":"https:\/\/sites.smith.edu\/museum-capstone\/wp-json\/wp\/v2\/media?parent=242"}],"wp:term":[{"taxonomy":"jetpack-portfolio-type","embeddable":true,"href":"https:\/\/sites.smith.edu\/museum-capstone\/wp-json\/wp\/v2\/jetpack-portfolio-type?post=242"},{"taxonomy":"jetpack-portfolio-tag","embeddable":true,"href":"https:\/\/sites.smith.edu\/museum-capstone\/wp-json\/wp\/v2\/jetpack-portfolio-tag?post=242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}