{"id":32,"date":"2022-04-07T17:21:45","date_gmt":"2022-04-07T21:21:45","guid":{"rendered":"https:\/\/sites.smith.edu\/pomeleo-fowler\/?page_id=32"},"modified":"2022-04-29T09:57:42","modified_gmt":"2022-04-29T13:57:42","slug":"virtual-gallery-making","status":"publish","type":"page","link":"https:\/\/sites.smith.edu\/pomeleo-fowler\/virtual-gallery-making\/","title":{"rendered":"Virtual Gallery Making"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 ez-toc-wrap-right counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">On This Page<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ed63aa13ae9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ed63aa13ae9\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sites.smith.edu\/pomeleo-fowler\/virtual-gallery-making\/#Matterport\" >Matterport<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sites.smith.edu\/pomeleo-fowler\/virtual-gallery-making\/#Navigating_Ethical_Issues\" >Navigating Ethical Issues<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sites.smith.edu\/pomeleo-fowler\/virtual-gallery-making\/#Choosing_the_Right_Collaborator\" >Choosing the Right Collaborator<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400\">Museums and galleries lost their most critical component when the pandemic struck: the ability to provide the public the experience of going to see art. As every industry was evaluated on a new scale of\u00a0 the \u2018essential,\u2019 arts institutions knew that they needed to adapt, and they did. Museums and galleries around the world immediately began working to shift everything that they could possibly provide to an online realm, on a much deeper level than ever before.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Matterport\"><\/span>Matterport<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400\">The 3D capture company <a href=\"https:\/\/matterport.com\/\">Matterport<\/a> emerged as a new option for museum and gallery staff who found themselves with no in-person experiences to offer. Matterport creates 360\u00ba cameras and other hardware to fully capture a space, and software to render these photographs into what the company calls a \u2018digital twin.\u2019 Unlike other 3D capture services, users can embed links to objects in the \u2018twin\u2019 space, including captions, photos, and videos. This feature is essential for museums and galleries, because some visual information does not carry through in a 3D capture alone.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Matterport\u2019s primary clients are in real estate. It was museums and galleries themselves who saw the potential in this technology. <\/span><span style=\"font-weight: 400\">Cynthia Perez, one of the founders of Austin art gallery La Pe\u00f1a, did the same for a collaborative show with Austin\u2019s Sanchez Elementary, which was stalled by the onset of the pandemic in March 2020. The exhibition featured prints by the fourth grade class at Sanchez, and the original plan was to host an opening in which the students could come and see their work in a professional gallery\u2013labeled, matted, and framed. With such young collaborators, it was important that they were still able to see their work <\/span><i><span style=\"font-weight: 400\">in the gallery <\/span><\/i><span style=\"font-weight: 400\">in some capacity. Cynthia and I negotiated with a local graphics and imaging company that used Matterport technology to create a 360\u00ba virtual gallery, in which users can navigate the gallery space with the students\u2019 work in it.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Navigating_Ethical_Issues\"><\/span>Navigating Ethical Issues<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400\">Several dilemmas emerged during this project. When the embedded photo and video feature came up, the representative of the company we were working with pitched the idea of students submitting brief videos explaining their work. They even wrote up a short script to send to them. Perez raised several issues with this: the children\u2019s privacy would have to be carefully protected, meaning that the school would have to issue a waiver to all of their parents beforehand. The issue of privacy and safety was amplified in the case of Sanchez, because at the time a number of students and their families were undocumented. Furthermore, a number of the families were already struggling with technological resources. Many did not have a computer in the home, so they lent their children their cell phones to do their classes and homework. Reliable wifi and cell reception needed to send these videos was also becoming an issue, due to the strain caused by the sudden shift to remote work and school. Cynthia and I explained these issues to the company representative, and we moved forward without any embedded photo or video. Our final product was simpler and had less content, but it was the best solution we could create with our collaborators\u2019 needs in mind.\u00a0<\/span><\/p>\n<figure id=\"attachment_249\" aria-describedby=\"caption-attachment-249\" style=\"width: 1246px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-249\" src=\"https:\/\/sites.smith.edu\/pomeleo-fowler\/wp-content\/uploads\/sites\/793\/2022\/04\/Screen-Shot-2022-04-28-at-10.14.37-PM-300x143.png\" alt=\"\" width=\"1246\" height=\"594\" srcset=\"https:\/\/sites.smith.edu\/pomeleo-fowler\/wp-content\/uploads\/sites\/793\/2022\/04\/Screen-Shot-2022-04-28-at-10.14.37-PM-300x143.png 300w, https:\/\/sites.smith.edu\/pomeleo-fowler\/wp-content\/uploads\/sites\/793\/2022\/04\/Screen-Shot-2022-04-28-at-10.14.37-PM-768x367.png 768w, https:\/\/sites.smith.edu\/pomeleo-fowler\/wp-content\/uploads\/sites\/793\/2022\/04\/Screen-Shot-2022-04-28-at-10.14.37-PM-1024x489.png 1024w, https:\/\/sites.smith.edu\/pomeleo-fowler\/wp-content\/uploads\/sites\/793\/2022\/04\/Screen-Shot-2022-04-28-at-10.14.37-PM-640x306.png 640w, https:\/\/sites.smith.edu\/pomeleo-fowler\/wp-content\/uploads\/sites\/793\/2022\/04\/Screen-Shot-2022-04-28-at-10.14.37-PM-1100x525.png 1100w, https:\/\/sites.smith.edu\/pomeleo-fowler\/wp-content\/uploads\/sites\/793\/2022\/04\/Screen-Shot-2022-04-28-at-10.14.37-PM-1440x687.png 1440w, https:\/\/sites.smith.edu\/pomeleo-fowler\/wp-content\/uploads\/sites\/793\/2022\/04\/Screen-Shot-2022-04-28-at-10.14.37-PM-2000x955.png 2000w\" sizes=\"auto, (max-width: 1246px) 100vw, 1246px\" \/><figcaption id=\"caption-attachment-249\" class=\"wp-caption-text\">A view of the virtual gallery featuring the students&#8217; work. Image: La Pe\u00f1a<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">People outside of community engaged work usually aren\u2019t aware of the sensitive way that organizers and leaders must approach the people they work with. From the perspective of the tech industry, the goal in creating a successful digital product is polish, a clever presentation of information that increases engagement and drives revenue. They spend a lot of time building out complex features like embedded photo and video within a 360\u00ba capture, so it makes sense why they think this way. However, there is often a need to visualize a different goal, especially when it comes to small organizations that work closely with vulnerable communities. Luckily, the company we worked with was receptive to our feedback and we were able to proceed with the project.\u00a0<\/span><\/p>\n<figure id=\"attachment_140\" aria-describedby=\"caption-attachment-140\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-140\" src=\"https:\/\/sites.smith.edu\/pomeleo-fowler\/wp-content\/uploads\/sites\/793\/2022\/04\/IMG_7071-e1650426607430-300x225.jpeg\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/sites.smith.edu\/pomeleo-fowler\/wp-content\/uploads\/sites\/793\/2022\/04\/IMG_7071-e1650426607430-300x225.jpeg 300w, https:\/\/sites.smith.edu\/pomeleo-fowler\/wp-content\/uploads\/sites\/793\/2022\/04\/IMG_7071-e1650426607430-768x576.jpeg 768w, https:\/\/sites.smith.edu\/pomeleo-fowler\/wp-content\/uploads\/sites\/793\/2022\/04\/IMG_7071-e1650426607430-1024x768.jpeg 1024w, https:\/\/sites.smith.edu\/pomeleo-fowler\/wp-content\/uploads\/sites\/793\/2022\/04\/IMG_7071-e1650426607430-320x240.jpeg 320w, https:\/\/sites.smith.edu\/pomeleo-fowler\/wp-content\/uploads\/sites\/793\/2022\/04\/IMG_7071-e1650426607430-640x480.jpeg 640w, https:\/\/sites.smith.edu\/pomeleo-fowler\/wp-content\/uploads\/sites\/793\/2022\/04\/IMG_7071-e1650426607430-1100x825.jpeg 1100w, https:\/\/sites.smith.edu\/pomeleo-fowler\/wp-content\/uploads\/sites\/793\/2022\/04\/IMG_7071-e1650426607430-1440x1080.jpeg 1440w, https:\/\/sites.smith.edu\/pomeleo-fowler\/wp-content\/uploads\/sites\/793\/2022\/04\/IMG_7071-e1650426607430-2000x1500.jpeg 2000w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-140\" class=\"wp-caption-text\">Using the 360\u00ba camera to capture the gallery. Image: Sandra Pomeleo-Fowler<\/figcaption><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"Choosing_the_Right_Collaborator\"><\/span>Choosing the Right Collaborator<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400\">It is important to find a tech company that is able to put their own industry mindsets aside to work with your organization, or better yet, a company that leads with your organization\u2019s unique goals. <\/span><span style=\"font-weight: 400\">Many technology and software companies do not actively cater to museums and galleries as much as they cater to other industries. This means that museum and gallery professionals often have to make these connections themselves. However, this is changing. Companies like Cuseum, who serve nonprofit arts organizations, have designed <a href=\"https:\/\/cuseum.com\/augmented-reality-examples\">augmented reality services<\/a> specifically for museums. The more the need is recognized, the more services will become available. It is just a matter of choosing the right one.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can browse La Pe\u00f1a&#8217;s virtual gallery <a href=\"https:\/\/my.matterport.com\/show\/?m=k8CPpKtPDk6\">here<\/a>.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Bring the Art Experience Online<\/p>\n","protected":false},"author":1912,"featured_media":114,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-32","page","type-page","status-publish","has-post-thumbnail","hentry","entry","tgrid"],"_links":{"self":[{"href":"https:\/\/sites.smith.edu\/pomeleo-fowler\/wp-json\/wp\/v2\/pages\/32","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.smith.edu\/pomeleo-fowler\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.smith.edu\/pomeleo-fowler\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.smith.edu\/pomeleo-fowler\/wp-json\/wp\/v2\/users\/1912"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.smith.edu\/pomeleo-fowler\/wp-json\/wp\/v2\/comments?post=32"}],"version-history":[{"count":20,"href":"https:\/\/sites.smith.edu\/pomeleo-fowler\/wp-json\/wp\/v2\/pages\/32\/revisions"}],"predecessor-version":[{"id":265,"href":"https:\/\/sites.smith.edu\/pomeleo-fowler\/wp-json\/wp\/v2\/pages\/32\/revisions\/265"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sites.smith.edu\/pomeleo-fowler\/wp-json\/wp\/v2\/media\/114"}],"wp:attachment":[{"href":"https:\/\/sites.smith.edu\/pomeleo-fowler\/wp-json\/wp\/v2\/media?parent=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}