{"id":4197,"date":"2018-05-25T11:12:43","date_gmt":"2018-05-25T11:12:43","guid":{"rendered":"https:\/\/sites.smith.edu\/ssw100-history\/1920s-advertisements-copy\/"},"modified":"2018-07-19T14:58:03","modified_gmt":"2018-07-19T14:58:03","slug":"1920s-advertisements","status":"publish","type":"post","link":"https:\/\/sites.smith.edu\/ssw100-history\/1920s-advertisements\/","title":{"rendered":"1920s Magazine Advertisements"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; background_image=&#8221;https:\/\/sites.smith.edu\/ssw100-history\/wp-content\/uploads\/sites\/256\/2018\/05\/1920s-advertisements-RG-60-B1314.jpg&#8221; background_color=&#8221;rgba(0,62,81,0.55)&#8221; parallax_method=&#8221;off&#8221; next_background_color=&#8221;#ffffff&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.2.2&#8243; background_blend=&#8221;overlay&#8221; module_class=&#8221;blue&#8221;][et_pb_row admin_label=&#8221;row&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;][et_pb_column type=&#8221;1_3&#8243;][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_divider color=&#8221;#ffffff&#8221; show_divider=&#8221;off&#8221; height=&#8221;200&#8243; divider_style=&#8221;solid&#8221; divider_position=&#8221;top&#8221; hide_on_mobile=&#8221;on&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;3.2.2&#8243; \/][et_pb_post_title _builder_version=&#8221;3.2.2&#8243; meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; text_color=&#8221;light&#8221; title_font_size=&#8221;50px&#8221; title_line_height=&#8221;1.2em&#8221; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; specialty=&#8221;off&#8221; parallax_method=&#8221;off&#8221; prev_background_color=&#8221;rgba(0,62,81,0.55)&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.2.2&#8243;][et_pb_row admin_label=&#8221;row&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; use_custom_gutter=&#8221;off&#8221; custom_padding=&#8221;0px|||&#8221; padding_mobile=&#8221;on&#8221; allow_player_pause=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; make_equal=&#8221;off&#8221; parallax_1=&#8221;off&#8221; parallax_method_1=&#8221;off&#8221; parallax_2=&#8221;off&#8221; parallax_method_2=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;][et_pb_column type=&#8221;1_3&#8243;][et_pb_post_title admin_label=&#8221;Categories&#8221; _builder_version=&#8221;3.2.2&#8243; title=&#8221;off&#8221; author=&#8221;off&#8221; date=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; meta_text_color=&#8221;#6fbee5&#8243; \/][et_pb_code admin_label=&#8221;Tags&#8221; _builder_version=&#8221;3.2.2&#8243;][tags][\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_text max_width=&#8221;620px&#8221; text_font_size=&#8221;20&#8243; text_text_color=&#8221;#363636&#8243; use_border_color=&#8221;off&#8221; custom_margin=&#8221;10px||0px|&#8221; text_line_height=&#8221;1.4em&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221; _builder_version=&#8221;3.2.2&#8243;]<\/p>\n<p>These 1920s block ads appeared in magazines as a way to draw new students to SSW. At the time, it was still uncommon to have illustrations with ads, particularly in magazines. Newspapers would have line drawings to advertise products, but these block style ads were common for colleges and universities.<\/p>\n<p>[\/et_pb_text][et_pb_text max_width=&#8221;620px&#8221; text_font_size=&#8221;20&#8243; text_text_color=&#8221;#363636&#8243; use_border_color=&#8221;off&#8221; custom_margin=&#8221;30px||0px|&#8221; text_line_height=&#8221;1.5em&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221; _builder_version=&#8221;3.2.2&#8243; \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=&#8221;1_4&#8243;][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243;][et_pb_text _builder_version=&#8221;3.2.2&#8243;]<\/p>\n\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Caption&#8221; _builder_version=&#8221;3.2.2&#8243; module_class=&#8221;caption&#8221; saved_tabs=&#8221;all&#8221;]<\/p>\n<p>&#8220;The Liberal Arts College and Vocational Training,&#8221; <em>What the Colleges Are Doing<\/em>, Nov. 1921, Smith College for Social Work Records, RG 60, Acc #10A-040, College Archives, Smith College, Northampton, MA.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; use_custom_gutter=&#8221;off&#8221; custom_padding=&#8221;50px|||&#8221; padding_mobile=&#8221;on&#8221; allow_player_pause=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; make_equal=&#8221;off&#8221; parallax_1=&#8221;off&#8221; parallax_method_1=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; custom_padding_tablet=&#8221;17px|||&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;][et_pb_column type=&#8221;1_4&#8243;][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243;][et_pb_text admin_label=&#8221;image&#8221; _builder_version=&#8221;3.2.2&#8243;]<\/p>\n<figure id=\"attachment_5283\" aria-describedby=\"caption-attachment-5283\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-5283\" src=\"https:\/\/sites.smith.edu\/ssw100-history\/wp-content\/uploads\/sites\/256\/2018\/05\/1920s-advertisements-RG-60-B1314-1-1024x778.jpg\" alt=\"Magazine advertisements\" width=\"1024\" height=\"778\" srcset=\"https:\/\/sites.smith.edu\/ssw100-history\/wp-content\/uploads\/sites\/256\/2018\/05\/1920s-advertisements-RG-60-B1314-1-1024x778.jpg 1024w, https:\/\/sites.smith.edu\/ssw100-history\/wp-content\/uploads\/sites\/256\/2018\/05\/1920s-advertisements-RG-60-B1314-1-300x228.jpg 300w, https:\/\/sites.smith.edu\/ssw100-history\/wp-content\/uploads\/sites\/256\/2018\/05\/1920s-advertisements-RG-60-B1314-1-768x583.jpg 768w, https:\/\/sites.smith.edu\/ssw100-history\/wp-content\/uploads\/sites\/256\/2018\/05\/1920s-advertisements-RG-60-B1314-1-1080x820.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-5283\" class=\"wp-caption-text\">1920s advertisements, School for Social Work Records, RG 60, Box 1314, College Archives, Smith College, Northampton, MA.<\/figcaption><\/figure>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; use_custom_gutter=&#8221;off&#8221; custom_padding=&#8221;50px|||&#8221; padding_mobile=&#8221;on&#8221; allow_player_pause=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; make_equal=&#8221;off&#8221; parallax_1=&#8221;off&#8221; parallax_method_1=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; custom_padding_tablet=&#8221;17px|||&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;][et_pb_column type=&#8221;1_4&#8243;][\/et_pb_column][et_pb_column type=&#8221;3_4&#8243;][et_pb_text admin_label=&#8221;image&#8221; _builder_version=&#8221;3.2.2&#8243;]<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4195\" src=\"https:\/\/sites.smith.edu\/ssw100-history\/wp-content\/uploads\/sites\/256\/2018\/05\/1925-advertisement-RG-60-B1314.jpg\" alt=\"Proof page for a 1925 advertisement\" width=\"1912\" height=\"2720\" srcset=\"https:\/\/sites.smith.edu\/ssw100-history\/wp-content\/uploads\/sites\/256\/2018\/05\/1925-advertisement-RG-60-B1314.jpg 1912w, https:\/\/sites.smith.edu\/ssw100-history\/wp-content\/uploads\/sites\/256\/2018\/05\/1925-advertisement-RG-60-B1314-211x300.jpg 211w, https:\/\/sites.smith.edu\/ssw100-history\/wp-content\/uploads\/sites\/256\/2018\/05\/1925-advertisement-RG-60-B1314-768x1093.jpg 768w, https:\/\/sites.smith.edu\/ssw100-history\/wp-content\/uploads\/sites\/256\/2018\/05\/1925-advertisement-RG-60-B1314-720x1024.jpg 720w, https:\/\/sites.smith.edu\/ssw100-history\/wp-content\/uploads\/sites\/256\/2018\/05\/1925-advertisement-RG-60-B1314-1080x1536.jpg 1080w\" sizes=\"auto, (max-width: 1912px) 100vw, 1912px\" \/><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Caption&#8221; _builder_version=&#8221;3.2.2&#8243; module_class=&#8221;caption&#8221; saved_tabs=&#8221;all&#8221;]<\/p>\n<p>1925 advertisement, Smith School for Social Work, RG 60 Box 1314, College Archives, Smith College, Northampton, MA.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; background_image=&#8221;https:\/\/sites.smith.edu\/ssw100-history\/wp-content\/uploads\/sites\/256\/2018\/05\/1920s-advertisements-RG-60-B1314.jpg&#8221; background_color=&#8221;rgba(0,62,81,0.55)&#8221; parallax_method=&#8221;off&#8221; next_background_color=&#8221;#ffffff&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.2.2&#8243; background_blend=&#8221;overlay&#8221; module_class=&#8221;blue&#8221;][et_pb_row admin_label=&#8221;row&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221;][et_pb_column type=&#8221;1_3&#8243;][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243;][et_pb_divider color=&#8221;#ffffff&#8221; show_divider=&#8221;off&#8221; height=&#8221;200&#8243; divider_style=&#8221;solid&#8221; divider_position=&#8221;top&#8221; hide_on_mobile=&#8221;on&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;3.2.2&#8243; \/][et_pb_post_title _builder_version=&#8221;3.2.2&#8243; meta=&#8221;off&#8221; featured_image=&#8221;off&#8221; text_color=&#8221;light&#8221; title_font_size=&#8221;50px&#8221; title_line_height=&#8221;1.2em&#8221; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=&#8221;1&#8243; specialty=&#8221;off&#8221; parallax_method=&#8221;off&#8221; prev_background_color=&#8221;rgba(0,62,81,0.55)&#8221; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.2.2&#8243;][et_pb_row admin_label=&#8221;row&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; use_custom_gutter=&#8221;off&#8221; custom_padding=&#8221;0px|||&#8221; padding_mobile=&#8221;on&#8221; allow_player_pause=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; make_equal=&#8221;off&#8221; parallax_1=&#8221;off&#8221; parallax_method_1=&#8221;off&#8221; parallax_2=&#8221;off&#8221; &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/sites.smith.edu\/ssw100-history\/1920s-advertisements\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;1920s Magazine Advertisements&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1545,"featured_media":4194,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[30,107,93],"class_list":["post-4197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-admissions-brochures","tag-1920s","tag-clinical-social-work","tag-social-work-education","entry"],"jetpack_featured_media_url":"https:\/\/sites.smith.edu\/ssw100-history\/wp-content\/uploads\/sites\/256\/2018\/05\/1920s-advertisements-RG-60-B1314.jpg","_links":{"self":[{"href":"https:\/\/sites.smith.edu\/ssw100-history\/wp-json\/wp\/v2\/posts\/4197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.smith.edu\/ssw100-history\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.smith.edu\/ssw100-history\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.smith.edu\/ssw100-history\/wp-json\/wp\/v2\/users\/1545"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.smith.edu\/ssw100-history\/wp-json\/wp\/v2\/comments?post=4197"}],"version-history":[{"count":10,"href":"https:\/\/sites.smith.edu\/ssw100-history\/wp-json\/wp\/v2\/posts\/4197\/revisions"}],"predecessor-version":[{"id":5295,"href":"https:\/\/sites.smith.edu\/ssw100-history\/wp-json\/wp\/v2\/posts\/4197\/revisions\/5295"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sites.smith.edu\/ssw100-history\/wp-json\/wp\/v2\/media\/4194"}],"wp:attachment":[{"href":"https:\/\/sites.smith.edu\/ssw100-history\/wp-json\/wp\/v2\/media?parent=4197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.smith.edu\/ssw100-history\/wp-json\/wp\/v2\/categories?post=4197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.smith.edu\/ssw100-history\/wp-json\/wp\/v2\/tags?post=4197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}