[et_pb_section bb_built=”1″ admin_label=”section” background_image=”https://sites.smith.edu/ssw100-history/wp-content/uploads/sites/256/2018/05/1920s-advertisements-RG-60-B1314.jpg” background_color=”rgba(0,62,81,0.55)” parallax_method=”off” next_background_color=”#ffffff” custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” _builder_version=”3.2.2″ background_blend=”overlay” module_class=”blue”][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_3″][/et_pb_column][et_pb_column type=”2_3″][et_pb_divider color=”#ffffff” show_divider=”off” height=”200″ divider_style=”solid” divider_position=”top” hide_on_mobile=”on” disabled_on=”on|on|off” _builder_version=”3.2.2″ /][et_pb_post_title _builder_version=”3.2.2″ meta=”off” featured_image=”off” text_color=”light” title_font_size=”50px” title_line_height=”1.2em” /][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ specialty=”off” parallax_method=”off” prev_background_color=”rgba(0,62,81,0.55)” custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” _builder_version=”3.2.2″][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”0px|||” padding_mobile=”on” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_3″][et_pb_post_title admin_label=”Categories” _builder_version=”3.2.2″ title=”off” author=”off” date=”off” comments=”off” featured_image=”off” meta_text_color=”#6fbee5″ /][et_pb_code admin_label=”Tags” _builder_version=”3.2.2″][tags][/et_pb_code][/et_pb_column][et_pb_column type=”2_3″][et_pb_text max_width=”620px” text_font_size=”20″ text_text_color=”#363636″ use_border_color=”off” custom_margin=”10px||0px|” text_line_height=”1.4em” text_font_size_last_edited=”on|desktop” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.2.2″]
These 1920s block ads appeared in magazines as a way to draw new students to SSW. At the time, it was still uncommon to have illustrations with ads, particularly in magazines. Newspapers would have line drawings to advertise products, but these block style ads were common for colleges and universities.
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“The Liberal Arts College and Vocational Training,” What the Colleges Are Doing, Nov. 1921, Smith College for Social Work Records, RG 60, Acc #10A-040, College Archives, Smith College, Northampton, MA.
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1925 advertisement, Smith School for Social Work, RG 60 Box 1314, College Archives, Smith College, Northampton, MA.
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