This is an advertisement and piece of propaganda proclaiming that a patriotic act would be for Germans to stop drinking beer and only drink Schnaps. Beer is made of wheat and other ingredients that would have been better used for bread and other sustenance for children, women, and old people, all of whom it was frowned upon for them to drink beer. To drink beer would have been irresponsible since German citizens needed those ingredients to create food they could eat. During times of war, it was impossible to import food and fuel for people to use, and so rationing was introduced. During this rationing, daily calorie intakes were slashed, and people saw the effects of rationing well after the war due to shortages. Additionally, rationing led to many people starving to death.
Burger und Urbeiter!
